How To Create Your Own Podcast
Learning a new skill and sharing it with the world can be pretty daunting, especially if you don't know where to start. That's why I have put together this step by step guide to help you get started.
1. Decide on a topic and title
If you're reading this, the chances are you may already have a topic in mind. Your podcast should be unique, it should offer the listener something valuable and you should be really passionate about the subject too. Passion is a big driver when it comes to success and standout content. Make sure to do lots of research so your podcast title stands out from the crowd.
2. Research and brainstorming
Listening to other podcasts, researching your topic and brainstorming ideas on content and marketing will help you to establish a plan for your podcast. This plan may include which guests to have on your show, how many episodes or seasons you want to release and how you will share your new podcast with your target audience.
3. Start recording
Try to find a very quiet echo-free space where you won't be disturbed, use a microphone and test the sound before beginning to record. Maybe you've written a script, or perhaps you're going to wing it. Either way, be prepared that mistakes may happen and things might go wrong. Make sure you have more than enough content, even if it takes a few tries.
4. Edit your episodes
Even if your podcast is conversational and natural, it is always a good idea to edit out the 'erms' and 'ars'. Try to eradicate any microphone interference or even any dogs barking in the background! Listeners appreciate hight quality sounding podcasts and so taking the time to clean up the audio will definitely go a long way. Add on some intro and outro music or create an intro from small sound bites from your recorded episode.
5. Upload your podcast
Once you have one or a few episodes recorded and edited, it's time to start thinking about a podcast host. There are many options available to suit all ranges of budget. Once you've selected a podcast host, you can upload your podcast and begin to compose descriptions, show notes and more. Make sure to upload a podcast cover and episode titles.
6. Share your podcast and get it seen!
Before you start sharing your podcast on social media and on your website, you will most likely want to see it on Spotify and iTunes. Sharing the RSS feed from your podcast host will allow your show to be seen on Google Podcasts, Podbean and more. The more available your podcast is to listeners, the more listens you will get!
Once your podcast is ready and waiting on your selected podcast platforms, it's time to kick start your marketing campaign. Using the analytics from your podcast host and selected platforms will allow you to see who is downloading and listening to your podcast. In some instances, this may lead you to change your marketing campaign or your target audience.
7. Keep up the hard work
Maintaining a strong relationship with your listeners and being consistent with release dates and the quality of your podcast will be essential in attracting new listeners, and keeping the existing ones happy. Once you find what works, stick to it and don't be afraid to try something new. If it doesn't work out, that's okay too. Enjoy creating content and sharing it with the world, ask your listeners what they want to hear from you and deliver, with a bang!
Do you have some questions about starting your own podcast? I'd be happy to help, simply get in touch using the contact details below. Happy podcasting!